We led the full concept development and visual identity for an in-house vegan juice bar and café, designed to live within a gym environment. Working from a deliberately open brief, the only direction provided was that the offering would focus on vegan smoothies and plant-based salad bowls for pre- and post-workout nutrition.

From concept to visualisation, we developed the brand from the ground up, defining the name, visual system, and overall experience. Our work included creating a scalable visual identity, custom iconography for a streamlined menu system, stamp and battery card designs, and supporting brand assets. The result was a cohesive, energising café concept that aligned seamlessly with the gym setting while remaining distinct, functional, and rooted in plant-based wellness.