We partnered with Particular New York, a Queens-based cannabis brand, to develop a foundational brand identity rooted in New York City culture. Our work included custom hand-drawn lettering for the brand’s slogan, “Everything isn’t for everyone,” alongside packaging design for cannabis jars and pouches.

Blending a modern visual aesthetic with references to the founder’s upbringing in New York City, we established a cohesive system that felt both contemporary and culturally grounded. The project also included the creation of a repeat pattern designed for versatility across packaging backgrounds, vehicle wraps, and future brand touchpoints, ensuring the identity could scale consistently across physical and environmental applications.